Our website redesign and brand refresh project has been in the works for many months. I am excited to share with you our updated look and feel.
Our goal with this project was to adapt to changing technologies and to refresh our communications materials while remaining loyal to the vision and posture established by founders, Bob and Leslie Bernardo, when they began The Charis Foundation in 1995.
The original logo portrayed a stylized dove with an olive branch referencing the story of Noah and the great flood. As the waters of the great flood began to subside, Noah sent out a dove to see if it could find a place to land. On the second flight, the dove returned with a freshly plucked olive leaf, a sign that the waters had finally receded from the earth. The olive branch is a symbol of hope. Given our vision to see the love of Jesus bring hope and healing to our world, we desired to keep this image at the core of our identity.
The Bernardos were beautifully understated people, never seeking attention for their generosity or wealth. In fact, even those closest to them did not know all they were doing in and through The Charis Foundation. Our designers did a wonderful job honouring their posture and legacy while upgrading the look and function of our site.
Please take some time to read through our renewed vision, mission and values. I’d also encourage you to read through our stories, which introduce some of our partners and provide updates on recent travels and initiatives. If you have any questions or comments along the way, please reach out to us. We’d be happy to hear your thoughts and answer your questions.
Moving forward, we will be redesigning our grant application process, which we plan to launch in 2019. We will be moving to a secure and more streamlined digital system that will make the process smoother for all involved. Stay tuned for more information soon.
Thank you to the team at CREW Marketing Partners for putting together the new site. It was a pleasure working with them on this project!